In a bizarre piece of news, a patent filed by Sony has been discovered which will see them stop your game, show you a soda advert and bring you back into your game. A nightmare of an idea.. is this what advertising is coming to?

The patent describes:

A method for use in advertising includes initiating playing of interactive content suspending playing of the interactive con_ tent displaying an advertisement and resuming playing of the interactive content A computer program product includes a medium embodying a computer program for causinga computer to perform these operations and a system for use in advertising includes a display and a processing system conNov figured to perform these operations.

Essentially, they have it explained in a more simple manner here:

Well, sounds like a HORRIBLE idea to me! I hope Sony is never going to put this in to practice…

Anyone who wants the full patent text can click here.

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